Emotional Marketing

Information doesn’t persuade—emotion does. Yet most marketing still relies on rational messaging, feature lists, and generic value propositions. The Emotional Marketing playbook shows you how to create communications that resonate, motivate, and stick. It distills decades of behavioural research on emotion, identity, attention, and memory into practical tools you can apply immediately to campaigns, brand strategy, and creative development. This playbook is for marketers who want to move beyond “best practices” and build work that feels human, compelling, and impossible to ignore.

Inside, you’ll learn how to:

• Craft messages that tap into emotional drivers, not just functional needs

• Use identity, belonging, and meaning to strengthen brand connection

• Design campaigns that capture attention in crowded environments

• Trigger the emotions that increase recall, persuasion, and action

• Build brand stories that feel authentic and psychologically grounded

• Avoid emotional clichés that weaken credibility

If you want your marketing to stand out—and genuinely move people—this playbook gives you the behavioural science to make it happen.