BD Insights
In a world overflowing with dashboards and metrics, organizations are realizing that traditional data analytics can describe what happened but rarely explain why. BD Insights is where we examine the limits of conventional analysis and explore how behavioural science reveals the motivations, biases, and decision patterns hidden beneath the numbers.
Each piece unpacks contemporary issues through a behavioural lens—why certain ESG claims fail, how generational differences shape decision‑making, or what AI ethics mean for public trust. By translating complexity into clear, usable insight, BD Insights equips leaders with frameworks that move beyond surface‑level interpretation and toward a deeper understanding of human behaviour.
This space is designed to help organizations think more critically about their data, uncover what it truly signals, and make decisions that resonate in a rapidly changing world.
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How AI is Changing Brand Messaging — And How Brands Must Adapt
29 NOVEMBER 2025
The article argues that artificial intelligence is transforming brand messaging by collapsing the boundary between technology and identity: every AI‑generated output is now read as a reflection of a brand’s values. It highlights how campaigns like Heinz’s “AI Ketchup” and platforms such as Netflix and Spotify demonstrate both the opportunities and risks of AI‑driven communication. To remain credible, brands must adapt their messaging with transparency, empathy, and accountability, embedding safeguards against bias and pressure‑testing claims against reality. Ultimately, the piece concludes that AI accelerates both communication and scrutiny, making trust the decisive currency in the future of brand messaging.
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Building Brand Resilience in Times of Crisis: Strategic Lessons for Long-Term Trust
23 NOVEMBER 2025
Resilience is no longer a buzzword—it is a survival strategy. In times of recession, pandemics, or reputational shocks, brands that endure are those that look beyond short-term tactics, invest in operational efficiency, and embed recovery planning into their DNA. This article explores how organizations can engineer resilience by aligning product strategy, brand values, and proactive crisis playbooks, drawing on examples from Apple, CVS Health, Adidas, BMW, and AirAsia. Academic research underscores that resilience is not about bouncing back but about “bouncing forward” into transformation.
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Advertising Under Pressure: Why Strong and Weak Brands Respond Differently
15 NOVEMBER 2025
This article examines how advertising affects strong and weak brands differently. Drawing on Dahlén and Lange’s (2005) study, it shows that strong brands benefit from ad recall, while weak brands often gain more from subtle exposure. Joint advertising amplifies these differences, typically harming weaker brands while reinforcing stronger ones. For managers, the key insight is that advertising strategy must be tailored to brand equity, not assumed to deliver uniform benefits.
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Designing for Resilience: Lessons from FUSE Miami
2 NOVEMBER 2025
The FUSE Miami 2016 conference highlighted that brand resilience depends on two capabilities: recognizing opportunities in disruption and embracing change with agility. Through examples like CVS Health’s pivot away from tobacco and Amazon’s drone‑inspired design thinking, speakers emphasized that resilience is engineered through proactive design strategies and continuous transformation.
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Future Narratives: Engineering Brand Resilience in Times of Scrutiny
25 OCTOBER 2025
Brand resilience requires more than crisis response—it demands future narratives that articulate clear, compelling visions of the world a brand seeks to shape. These narratives align stakeholders, motivate employees, and transform crises into opportunities for innovation. By embedding long‑term storytelling into governance and identity, organizations move from reactive firefighting to proactive resilience, ensuring trust and credibility under scrutiny.