Who We’ve Worked With
We’ve helped clients uncover the behavioural drivers behind customer decisions, diagnose hidden risks in their strategies, pressure‑test ESG claims, interpret complex survey and experimental data, and translate ambiguous signals into clear, evidence‑based action. Our role isn’t just to analyze data—it’s to reveal the human motivations beneath it, giving leaders the insight they need to make sharper, more confident decisions.
U.S. Department of State
To boost college student signups for the Foreign Service Officer Exam, the Department of State partnered with Brand Dummy to reframe the opportunity—not as a bureaucratic test, but as a gateway to global impact.
By pressure‑testing messaging against student values and decision drivers, we uncovered key barriers and repositioned the exam as a challenge aligned with purpose, travel, and influence. The result was a measurable lift in interest and signups, showing how Brand Dummy helps brands earn trust through clarity, relevance, and strategic empathy.
SumoSalad
SumoSalad wanted to strengthen its connection with Australian consumers through social media. Brand Dummy mapped audience habits and uncovered behavioural patterns—decision moments, emotional triggers, and content fatigue—that shaped how people engaged with food and health content.
We translated these insights into a modular social strategy that aligned platform, message, and timing with consumer psychology. The result was a shift from generic posting to strategic storytelling, driving engagement and loyalty while reinforcing SumoSalad’s brand values.
Digital Crew
In partnership with Digital Crew, Brand Dummy helped create the ABC Index to decode how Australian brands are perceived by Chinese consumers. The challenge was bridging the gap between brand intent and cross‑cultural reception.
By surveying thousands of consumers across diverse regions, we revealed how trust, relevance, and emotional resonance shift across cultural contexts. The ABC Index became a strategic compass for brands navigating China’s complex market—showing how Brand Dummy helps organizations pressure‑test assumptions, decode audiences, and build trust that travels.
Heritage Bank
Heritage Bank wanted to understand why many Australians fail to switch home loans even when better rates are available. Brand Dummy uncovered a behavioural blind spot: consumers underestimate the savings and overestimate the effort, leaving inertia to win.
We reframed the challenge as a trust and engagement problem, designing messaging strategies that addressed emotional and cognitive barriers to switching. The work gained national media attention and was cited by the Australian Government—showing how Brand Dummy helps brands move people, not just metrics.