Areas of Expertise

At Brand Dummy, we don’t just analyze data—we decode how messages build or erode trust. Our expertise lies in transforming behavioural insights into clear, credible, and resilient brand communication. In a marketplace where every claim is scrutinized, we help organizations move beyond surface-level storytelling to craft narratives that withstand pressure and inspire confidence.

Where traditional research firms emphasize raw analytics, Brand Dummy applies behavioural diagnostics to evaluate how messaging performs under scrutiny. We measure not only trust and values but also clarity, consistency, transparency, and impact. This ensures that your brand’s words align with its actions, creating communication that is both evidence-based and emotionally compelling.

  • Message Auditing & Diagnostics

    Message Auditing & Diagnostics

    We evaluate sustainability, ESG, and brand claims for clarity, credibility, and resilience, identifying gaps that could trigger consumer skepticism or accusations of greenwashing.

  • Trust-Centred Frameworks

    Trust-Centred Frameworks

    Proprietary tools like the Sustainability Storytelling Framework, Green Messaging Audit, and Pressure Test Grid provide structured methodologies to test whether your brand’s messaging can withstand scrutiny.

  • Consumer Psychology Integration

    Consumer Psychology Integration

    Drawing on academic research and behavioural science, we translate complex insights into practical communication strategies that resonate with diverse audiences—from Gen Z digital natives to Canadian consumers who value fairness and inclusivity.

  • Outcome-Driven Storytelling

    Outcome-Driven Storytelling

    We help brands craft narratives that balance ambition with authenticity, ensuring that every claim is backed by evidence and connected to stakeholder identity.

Applications

At Brand Dummy, we combine behavioural science with practical diagnostics to help brands craft messaging that is both credible and compelling. Rather than relying on intuition or surface‑level storytelling, we apply structured frameworks to evaluate clarity, trust signals, and resilience under scrutiny. This evidence‑based approach ensures that every message not only reflects your values but also delivers measurable impact, building communication that withstands pressure and earns lasting confidence.

  • Campaign Validation

    Campaign Validation

    Ensure claims are sincere, transparent, and relevant before launch.

  • ESG & Annual Reporting

    ESG & Annual Reporting

    Frame disclosures with clarity and accountability.

  • Board-Level Assurance

    Board-Level Assurance

    Provide leadership with confidence that messaging aligns with commitments.

  • Crisis Playbooks

    Crisis Playbooks

    Respond to scrutiny with transparency, humility, and proof.

What can we help you with?

  • When audiences send conflicting messages about what they value, we decode the noise using behavioural insights and research, helping brands find clarity and craft communication that resonates with confidence.

  • Brands often struggle to communicate sustainability commitments without sounding vague or overstated. We simplify complex ESG claims into clear, credible narratives that avoid greenwashing and build authentic trust.

  • When reputations are under fire, we guide organizations through crises with evidence‑based strategies that protect credibility, restore confidence, and rebuild consumer trust.

  • Messages that work in one market can fall flat in another. We benchmark resonance against cultural values, ensuring communication is locally relevant while maintaining global consistency.

  • Different age groups interpret brand messages differently. We help organizations tailor communication that bridges generational divides, ensuring relevance across diverse audiences.

  • Technical or corporate language can alienate consumers. We translate complex ideas into simple, engaging messages that audiences understand and trust.

  • When consumers doubt a brand’s credibility, we diagnose the trust gap and design messaging strategies that rebuild confidence and strengthen reputation.

  • Brands often struggle to articulate who they are and why they matter. We craft strategic storytelling that makes brand identity compelling, memorable, and emotionally resonant.

  • Audiences tune out when communication feels repetitive or disconnected. We refresh messaging with evidence‑based playbooks that keep communication engaging, relevant, and resilient over time.