BD University
BD University is the learning arm of Brand Dummy — a space where behavioural science becomes practical, usable, and directly applicable to real marketing and branding challenges. Each lesson breaks down complex psychological principles into clear, actionable insights that help you understand not just what your customers do, but why they do it. The goal is simple: to give you the behavioural advantage that most analytics‑driven teams overlook.
Whether you're a marketer, founder, strategist, or researcher, BD University offers a growing library of concise, senior‑level teachings designed to sharpen your decision‑making and elevate your brand. These sessions blend academic rigour with real‑world relevance, helping you interpret data through a human lens, diagnose friction, design for behaviour, and build experiences that align with how people actually think and act.
Asking the Right Research Questions
This video breaks down why traditional analytics can’t explain customer behavior — and why brands keep making the same mistakes when they rely on dashboards alone. Using real‑world examples, we explore how behavioral insight reveals the motivations, emotions, and decision patterns that data can’t capture, and why understanding the “why” behind the numbers is the real competitive advantage.
Beyond Data Analytics
This video breaks down why traditional analytics can only tell you what happened — not why it happened. Using real marketing examples, we explore how behavioral science uncovers the motivations, biases, and friction points that data alone can’t detect. If you want to move from surface‑level metrics to deeper, actionable insight, this is your guide to going beyond data analytics.
Conducting Behavioral Research
This video walks through a practical, behavioral‑science approach to conducting research that actually predicts and explains customer behavior. Instead of relying on opinions or surface‑level analytics, you’ll learn how to design behavioral questions, run interviews and experiments, identify friction, interpret real actions, and translate insights into confident marketing and branding decisions. It’s a clear, senior‑level guide to understanding not just what customers do — but why they do it.
Designing for Behavior
This video breaks down how friction quietly kills customer behavior — and how behavioral science can help you remove it. Drawing on research from cognitive psychology, behavioral economics, and decision science, we explore the four types of friction (cognitive, emotional, procedural, and social) and show how small barriers create big drops in conversion. You’ll learn how to diagnose friction using behavioral audits, understand the psychological mechanisms behind hesitation, and redesign experiences so customers can follow through on what they already want to do. It’s a practical, evidence‑based guide to designing for real human behavior.