Terms of Use

By visiting this website, you agree to use it respectfully and lawfully. All content—including text, visuals, frameworks, and brand concepts—is owned by Brand Dummy and may not be copied, repurposed, or redistributed without written permission. We do our best to keep things accurate and up to date, but this site is for informational purposes only and should not be considered strategic, legal, or financial advice.

Intellectual Property

Everything you see here—our words, ideas, visuals, and frameworks—is original to Brand Dummy unless otherwise credited. We work hard to create thinking that’s pressure-tested and built to last. Please don’t reuse it without asking.

Privacy Policy

We respect your privacy. If you choose to contact us, sign up for updates, or engage with our content, we may collect basic information (like your name or e-mail) to respond or stay in touch. We do not sell, rent, or share your personal data with third parties. We use standard analytics tools to understand how people use our site—but we don’t track you across the internet, and we don’t store sensitive information.

Cookies

This site may use cookies to improve your experience and help us understand how visitors engage with our content. You can disable cookies in your browser settings at any time.

Disclaimer

Content on the Brand Dummy website and its affiliates (e.g., Great Canadian Brand Index) is intended to provoke thought and guide decision-making—but it’s not a substitute for legal or financial advice. We encourage you to consult qualified legal or financial professionals when appropriate.

Trademark & Corporate Registration

Brand Dummy® is a registered trademark. The company is incorporated in Canada as Brand Dummy Inc. (CRA business number 763971439 RC0001; corporation number 17398107), the United States as Brand Dummy LLC (EIN 39-4898452), and Australia as Brand Dummy Pty Ltd (ABN 63692010530; ACN 692010530). All rights reserved.

Contact

Questions about our policies? Want to request permission to use our content? Reach out to us by completing this form.