How Canadian is your brand?

The GCBI helps marketers measure brand trust, relevance, and resilience through a Canadian lens—turning public perception into strategic advantage.

The Great Canadian Brand Index (GCBI) is a strategic tool designed for marketing officers who want to understand not just how their brand performs—but why it resonates. Unlike traditional rankings that rely on market share or financial metrics, the GCBI evaluates brands through a values-based lens, measuring symbolic strength, public trust, cultural relevance, and reputational resilience. It’s built for leaders who know that perception drives performance, and that emotional connection is the currency of modern branding.

GCBI data helps you benchmark your brand against Canadian consumer expectations, uncover reputational blind spots, and identify narrative opportunities that build long-term loyalty. Whether you're launching a campaign, managing a crisis, or repositioning your brand, GCBI insights give you the behavioural intelligence to act with precision. The Index is modular, sector-sensitive, and pressure-tested—making it ideal for CMOs, brand strategists, and reputation managers who want to lead with clarity and confidence.

Access to GCBI reports means more than rankings—it means strategic foresight. You’ll gain exclusive insight into how your brand is perceived in the Canadian imagination, how it compares to competitors, and how it can evolve to meet shifting cultural expectations. If your brand wants to be trusted, resilient, and relevant, GCBI is your compass.