The Great Canadian Brand Index (GCBI) is a strategic tool that helps organizations understand not just how their brand performs, but why it resonates. Instead of focusing on market share or financial metrics, it evaluates brands through a values‑based lens—measuring trust, cultural relevance, and reputational resilience.

With GCBI insights, leaders can benchmark against Canadian consumer expectations, uncover blind spots, and identify narrative opportunities that build long‑term loyalty. Whether launching a campaign, managing a crisis, or repositioning, the Index provides behavioural intelligence to act with clarity and confidence.

More than rankings, the GCBI offers foresight into how brands are perceived in the Canadian imagination and how they can evolve to stay trusted, resilient, and relevant.