Accurment is a behavioural decision engine designed to help marketers, founders, and brand leaders make research-backed strategic choices. Built by marketing scientists, it combines AI with a curated behavioural science knowledge base to simulate audience reactions, optimize messaging, and validate campaign strategies—especially when data is limited or stakes are high. Unlike generic AI tools, Accurment is grounded in peer-reviewed research and designed specifically for marketing contexts where credibility, emotional tone, and stakeholder trust are critical.

Its suite of tools includes a Strategy Builder for generating defensible plans, an A/B Simulator to test messaging variations, and an Impact Optimiser that models campaign effectiveness. These features make it especially valuable for teams navigating ESG disclosures, brand repositioning, or emotionally charged communications. Accurment doesn’t just offer insights—it provides a structured, evidence-based way to pressure-test decisions before they go live.

Accurment offers a comprehensive ecosystem for building marketing strategy and brand resilience. Accurment adds a simulation layer that helps validate behavioural and academically-driven brand-building strategies in real time. Together, Brand Dummy and Accurment form a powerful alliance for anyone serious about building brands and messaging that can withstand scrutiny, thrive under pressure, and connect with consumers’ values.