BD Toolkits
The BD Toolkits are practical, diagnostic frameworks designed to help organizations move beyond surface‑level analytics and uncover the behavioural signals inside their data. In a landscape where traditional metrics often miss the underlying motivations and risks, these tools translate complexity into clear, actionable insight leaders can trust.
Each toolkit is built for everyday use—whether evaluating sustainability claims, pressure‑testing strategies, or strengthening long‑term credibility. By embedding these frameworks into routine practice, organizations shift from reactive problem‑solving to proactive understanding, making decisions that resonate with how people actually think, judge, and respond.
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Pressure Test Grid
The Pressure Test Grid (PTG) is a diagnostic framework designed to evaluate how brand messaging performs under stress. By mapping communications against four dimensions—clarity, credibility, consistency, and resilience—the grid simulates scrutiny from regulators, activists, consumers, and investors. It helps leaders identify strengths that reinforce trust, vulnerabilities that require monitoring, and exposures that demand urgent intervention. The PTG transforms abstract reputational risk into a practical matrix, enabling organizations to anticipate challenges and strengthen messaging before crises occur.
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Green Messaging Audit
The Green Messaging Audit (GMA) is a companion tool focused specifically on sustainability and ESG communications. It applies the same four dimensions—clarity, credibility, consistency, and resilience—but targets the unique risks of greenwashing, regulatory fines, activist critique, and consumer skepticism. By scoring claims across these stressors, the audit provides a snapshot of credibility that can be tracked over time. Its purpose is not to punish ambition but to ensure sustainability messaging is transparent, verifiable, and aligned with authentic behaviour, turning ESG commitments into durable trust assets.
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Sustainability Storytelling Framework
The Sustainability Storytelling Framework (SSF) is a standardized communication methodology designed to help organizations craft credible, emotionally resonant sustainability narratives without falling into greenwashing. Built on five pillars—Sincerity, Transparency, Ownership, Relevance, and Yield—the SSF guides brands in balancing ambition with authenticity. It provides a structured way to connect ESG commitments to consumer identity and tangible impact, ensuring that sustainability stories are both inspiring and defensible under scrutiny.
Testimonials
"The Pressure Test Grid completely changed how we evaluate risk. It helped us see not just where our messaging was vulnerable, but why—the behavioural triggers, assumptions, and blind spots we were missing. It’s now a standard part of every major decision we make."
VP of Corporate Strategy
"The Green Messaging Audit gave us clarity we didn’t know we lacked. It translated a mountain of ESG data into behavioural insight about how customers interpret our claims. The recommendations were practical, evidence‑based, and immediately strengthened our sustainability communications."
Director of Corporate Social Responsibility