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Tech/ethical risk emerges when a brand’s use of AI, data, or digital systems sparks concern about fairness, privacy, or accountability. Unlike operational failures, these risks test a brand’s integrity, revealing whether innovation is guided by values. Algorithmic bias, data misuse, and privacy breaches are not just technical issues — they are reputational flashpoints that demand transparent, values‑driven responses.
The playbook outlines how to apply the Pressure Test Grid to diagnose vulnerabilities across identity, messaging, and behaviour. Case snapshots show divergent paths: Apple reinforced its privacy‑first positioning, while Meta’s repeated data misuse eroded credibility. Recommended actions include acknowledging issues clearly, engaging affected communities, and publishing transparency reports. Long‑term resilience requires embedding ethics into design, building cross‑functional oversight teams, and tracking trust signals. The playbook emphasizes that resilience in tech/ethical risk is not about spin but substance — proving that technology serves people, not just performance.
Tech/ethical risk emerges when a brand’s use of AI, data, or digital systems sparks concern about fairness, privacy, or accountability. Unlike operational failures, these risks test a brand’s integrity, revealing whether innovation is guided by values. Algorithmic bias, data misuse, and privacy breaches are not just technical issues — they are reputational flashpoints that demand transparent, values‑driven responses.
The playbook outlines how to apply the Pressure Test Grid to diagnose vulnerabilities across identity, messaging, and behaviour. Case snapshots show divergent paths: Apple reinforced its privacy‑first positioning, while Meta’s repeated data misuse eroded credibility. Recommended actions include acknowledging issues clearly, engaging affected communities, and publishing transparency reports. Long‑term resilience requires embedding ethics into design, building cross‑functional oversight teams, and tracking trust signals. The playbook emphasizes that resilience in tech/ethical risk is not about spin but substance — proving that technology serves people, not just performance.