Accurment

Accurment

Marketing impact with behavioural science

Behavioural science at your fingertips — plan, simulate, and measure marketing impact.

Accurment is a behavioural decision engine designed to help marketers, founders, and brand leaders make research-backed strategic choices. Built by marketing scientists, it combines AI with a curated behavioural science knowledge base to simulate audience reactions, optimize messaging, and validate campaign strategies—especially when data is limited or stakes are high. Unlike generic AI tools, Accurment is grounded in peer-reviewed research and designed specifically for marketing contexts where credibility, emotional tone, and stakeholder trust are critical.

Its suite of tools includes a Strategy Builder for generating defensible plans, an A/B Simulator to test messaging variations, and an Impact Optimiser that models campaign effectiveness. These features make it especially valuable for teams navigating ESG disclosures, brand repositioning, or emotionally charged communications. Accurment doesn’t just offer insights—it provides a structured, evidence-based way to pressure-test decisions before they go live.

As a AI-powered brand and marketing insight tool, Accurment offers a comprehensive ecosystem for building marketing strategy and brand resilience. Accurment adds a simulation layer that helps validate behavioural and academically-driven brand-building strategies in real time. Together, Brand Dummy and Accurment form a powerful toolkit for anyone serious about building brands that can withstand scrutiny and thrive under pressure.

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“Accurment saves time and helps us deliver faster, smarter, and more credible advice.”

Chief Executive Officer, Marketforce

“Accurment provides a lens of credibility other platforms can’t offer.”

Chief Strategy Officer, 303 MullenLowe

Learn more about Accurment

  • Accurment is useful for small and medium-sized businesses as well as marketers (in agencies and in-house). For many businesses, marketing feels like gambling, yet it often relies on metrics that do not reflect how people actually make decisions. Accurment closes this gap by using behavioural science to turn guesswork into growth.

  • Accurment offers end-to-end insights for strategic marketing decisions. With Strategy Builder, you can design comprehensive marketing plans. With A/B Simulator, you can test campaigns before launch. And with Impact Optimiser, you can analyse attribution, measure ROI, and allocate budget post-campaign. You can also leverage Accurment Chat and Tools: ask on-demand questions backed by behavioural science, apply toolkits for problem diagnosis, data interpretation, and metrics development, or quickly analyse copy for behavioural insights with Accurment Instant.

  • All data is secured with 256-bit encryption and tied to your account. We never share or use your data for training.