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Sustainability claims are judged as moral commitments, not marketing tactics. The Greenwashing Playbook equips brands to navigate rising scrutiny around environmental messaging, where vague promises or inflated claims quickly erode trust. It reframes greenwashing as a structural credibility risk that begins with cultural critique and escalates into operational exposure.
Readers will find diagnostic grids, case snapshots, and trust repair frameworks that emphasize transparency, humility, and proof. By embedding sustainability into systems rather than slogans, brands can prevent backlash and build resilience. This playbook is essential for any organization making climate commitments in an era of heightened consumer skepticism.
Sustainability claims are judged as moral commitments, not marketing tactics. The Greenwashing Playbook equips brands to navigate rising scrutiny around environmental messaging, where vague promises or inflated claims quickly erode trust. It reframes greenwashing as a structural credibility risk that begins with cultural critique and escalates into operational exposure.
Readers will find diagnostic grids, case snapshots, and trust repair frameworks that emphasize transparency, humility, and proof. By embedding sustainability into systems rather than slogans, brands can prevent backlash and build resilience. This playbook is essential for any organization making climate commitments in an era of heightened consumer skepticism.