Messaging that holds
Strategy that survives
We help organizations build resilient brands through behavioural diagnostics, academic insight, and modular frameworks—designed so that brands survive scrutiny, skepticism, and change.
Uncertainty is certain
In an era of scrutiny, skepticism, and strategic fatigue, brands face constant pressure—from AI disruption and ideological backlash to greenwashing accusations and trust erosion. We specialize in brand resilience: diagnosing how messaging performs under stress, aligning values with audience expectations, and rebuilding trust through behavioural insight and academically-grounded strategy.
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We analyze how trust is formed, fractured, and repaired—using behavioural diagnostics to uncover emotional tone, credibility gaps, and resistance triggers in brand messaging.
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We help brands identify and calibrate their values to match what audiences actually care about—avoiding ideological misfires and fostering authentic resonance.
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We evaluate whether your environmental and social claims hold up under scrutiny, using academic research in greenwashing and values-based communication to ensure credibility.
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We guide brands through reputational threats using academically-rigorous but industry-relevant frameworks, applying evidence-based strategies to recover trust and rebuild narrative control.
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We turn academic insight into actionable tools—running experiments, surveys, and A/B tests to validate messaging and help brands adapt with clarity and confidence.
What we do for you
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![Messaging under pressure]()
Messaging under pressure
We pressure-test your brand messaging for clarity, tone, and resilience—ensuring it holds up under scrutiny, skepticism, and emotional stress.
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![Consumer trust & values alignment]()
Consumer trust & values alignment
We diagnose trust signals and value mismatches, helping brands align with audience expectations and avoid ideological misfires—including in AI-disrupted environments.
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![Sustainability & ESG messaging]()
Sustainability & ESG messaging
We evaluate whether your environmental and social claims are credible, defensible, and emotionally resonant—using behavioural science to avoid greenwashing pitfalls.
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![Crisis management & brand recovery]()
Crisis management & brand recovery
We guide brands through reputational threats with academic precision—applying academically-rigorous but industry-relevant frameworks to rebuild trust and narrative control.
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![Behavioural research & analysis]()
Behavioural research & analysis
We run lean experiments, A/B tests, and diagnostic surveys to validate messaging, uncover resistance triggers, and inform resilient brand strategy.
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![Expert witness & legal consulting]()
Expert witness & legal consulting
We support legal teams with behavioural insight and brand diagnostics—especially in cases involving false advertising, reputational harm, or messaging under legal scrutiny.
We’re not dummies
We don’t play with brands. We pressure-test them.
Quite the opposite of dummies, really. We just make branding smarter, simpler, and built to last. The name Brand Dummy is a nod to the crash test dummy: a symbol of resilience, designed to absorb impact and reveal vulnerabilities before they become failures. We treat branding the same way—pressure-testing identity systems against real-world stress so they hold steady when it matters most. Because trust isn’t earned in ideal conditions—it’s earned under pressure.
Who we’ve worked with
