Felix Septianto, Ph.D.
Partner (Accurment)

Felix Septianto is a faculty member at the University of Queensland. He earned his Ph.D. from the University of New South Wales and previously taught at the University of Auckland. His research explores how businesses can leverage emotions to increase marketing effectiveness. These insights have been published in Financial Times' Top 50 (FT50) journals and featured in media outlets including the Harvard Business Review.

Beyond academia, Felix is a co-founder of Accurment, a web app that applies the science of human behaviour to plan, simulate, and measure marketing impact. It has been adopted by leading agencies such as Marketforce and Juicebox to turn marketing guesswork into measurable growth. Felix has also served as Research Director at Quest Strategic, a boutique management consulting firm in Indonesia, where he advised global brands including Hush Puppies and Philip Morris International.