Billy Sung, Ph.D.
Partner (Accurment)

Billy is a professor at the School of Management and Marketing, Curtin University. He specializes in consumer research, neuromarketing and consumer biometrics, consulting for many local, international, and multinational industry partners Redbull, Lotterywest, Nexans, HBF, Harvey Beef, DBCA, DPIRD, DoH amongst others. His research to date has been based on the study of emotion and the application of psychophysiological methodologies in multiple disciplines including psychology, marketing, health, nursing, and robotics.

Notably, his research engagement and impact has been recognized by national and international awards including the Australian Young Tall Poppy Award. He also leads the Consumer Research Lab at Curtin University, which specializes in the use of biometric measures such as eye tracking, facial expression, and brainwave analyses to conduct consumer research. Since 2022, the Consumer Research Lab has formed a commercial partnership with Metrix Consulting to offer consumer biometric testing. His research biometrics and neuromarketing is recognized internationally and has been featured in a TEDx talk.