Resilience University
If your brand messaging has ever faced backlash, skepticism, or emotional volatility, these courses are built for you. They offer a powerful blend of behavioural science, strategic diagnostics, and real-world application. Whether you're navigating ESG disclosures, AI transparency, or purpose-driven campaigns, these courses teach you how to pressure-test your messaging before it hits the public eye.
Each course delivers actionable tools like the Pressure-Test Grid, Trust Signal Mapping, and Values Alignment protocols—designed to help brand managers, comms leads, and founders communicate with clarity, empathy, and resilience. You’ll walk away with frameworks you can use immediately, plus downloadable worksheets, quizzes, and case studies that make the learning stick. If you're ready to future-proof your brand and speak with confidence under pressure, these courses are your competitive edge.
“I’ve taken dozens of branding courses, but this was the first that actually taught me how to pressure-test a message before launch. It’s like having a behavioral firewall for your brand.”
Marketing Director
“These courses gave us a whole new lens for evaluating our messaging. The behavioral diagnostics were sharp, actionable, and immediately applicable to our ESG and crisis comms workflows.”
Senior Brand Strategist
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Messaging Under Pressure: How to Communicate When the Stakes Are High
COURSE #74656
Learn how to craft brand messaging that holds up under scrutiny, backlash, and emotional volatility. This course introduces Brand Dummy’s Pressure-Test Grid and teaches you how to diagnose tone, trust signals, and ideological fit across high-stakes scenarios.
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Trust Signals: Diagnosing and Rebuilding Consumer Confidence
Explore the behavioural science behind trust erosion and recovery in brand communication. You’ll learn how to identify resistance triggers, recalibrate emotional tone, and rebuild credibility using diagnostic tools and real-world examples.
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Greenwashing vs. Green Messaging: A Behavioral Audit for ESG Claims
Pressure-test your sustainability and ESG messaging to ensure it’s credible, defensible, and emotionally-resonant. This course helps you avoid greenwashing pitfalls and align environmental claims with stakeholder expectations.
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Values Alignment: How to Avoid Ideological Misfires in Brand Messaging
Learn how to align your brand’s values with audience belief systems—without performative spin or ideological backlash. This course teaches stakeholder mapping and tone calibration to help you communicate purpose with precision.
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AI, Automation & Consumer Skepticism: Messaging in a Post-Human Era
Discover how AI and automation disrupt consumer trust—and how to respond with clarity and empathy. You’ll learn to audit chatbot tone, diagnose automation fatigue, and build messaging that humanizes technology without triggering resistance.