Messaging Under Pressure

When brands face scrutiny—whether from backlash, crisis, or ideological tension—their messaging becomes a liability or a lifeline. This course teaches how to craft communication that holds up under pressure. Using Brand Dummy’s Pressure-Test Grid, participants learn to diagnose emotional tone, credibility signals, ideological fit, and clarity across real-world scenarios.

Through case studies, revision exercises, and behavioural insight, learners explore how to pre-empt reputational risk and rewrite messaging that feels authentic, defensible, and emotionally intelligent. Whether you're launching a campaign, responding to controversy, or navigating ESG disclosures, this course equips you to speak with strategic clarity when it matters most.

Learning Outcomes

• Apply the Pressure-Test Grid to evaluate messaging resilience

• Identify and revise tone, trust signals, and ideological friction

• Build internal capability for high-stakes communication

Takeaways for Brand Managers

• A repeatable diagnostic for pre-launch and crisis messaging

• Tools to align internal teams around resilient language

• Confidence in navigating emotionally charged brand moments