COURSE #74656

Learn how to craft brand messaging that holds up under scrutiny, backlash, and emotional volatility. This course introduces Brand Dummy’s Pressure-Test Grid and teaches you how to diagnose tone, trust signals, and ideological fit across high-stakes scenarios.

Explore the behavioural science behind trust erosion and recovery in brand communication. You’ll learn how to identify resistance triggers, recalibrate emotional tone, and rebuild credibility using diagnostic tools and real-world examples.

Pressure-test your sustainability and ESG messaging to ensure it’s credible, defensible, and emotionally-resonant. This course helps you avoid greenwashing pitfalls and align environmental claims with stakeholder expectations.

Learn how to align your brand’s values with audience belief systems—without performative spin or ideological backlash. This course teaches stakeholder mapping and tone calibration to help you communicate purpose with precision.

Discover how AI and automation disrupt consumer trust—and how to respond with clarity and empathy. You’ll learn to audit chatbot tone, diagnose automation fatigue, and build messaging that humanizes technology without triggering resistance.